About Us

Serving the Greater Toronto Area and beyond since 1998, we began our journey as D&D Floral Designs Inc. ~ Wild Theory Floral & Event Design is the perfect intersection of industry leadership and inspired edge.

Our award-winning work specializes in bringing romance and magic to life through innovative designs that capture the true essence of every celebration.

Decades of Artistry

At the heart of the studio is Daniela Miceli, Owner and Creative Director. An artist who thrives on capturing the unique essence of every client, Daniela has transformed spaces in every imaginable style.

Despite the fast-paced nature of the industry, she prides herself on making the design process entirely seamless.

The
Creative
Vision

Daniela Miceli

Owner and Creative Director

“As an artist, I’m dedicated to making each design exceed expectations, whether it’s an intimate gathering or an extravagant affair.”

The Wild Theory Experience

You can expect more than just beautiful flowers—you will experience a completely worry-free day.

Personal Consultation: Your journey begins with Daniela getting to know you personally. We dive deep into your vision, discussing design, desired florals, and budget to ensure we capture the feeling you want for your day.

Design Development: We schedule a follow-up consultation featuring color palettes and sample designs. This ensures that the final creation is a perfect reflection of your vision.

The Big Day: On the day of your event, we handle the complete setup of your flowers. You can enjoy the ease and peace of mind that comes with knowing every detail is handled with professional care.

Wild Theory Floral & Event Design

Wild Theory Floral is proud to be the exclusive floral design partner for Château Le Parc Event Centre.

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Christine Tropea

We wanted to take a moment to extend our sincerest thanks to Daniela and her amazing team for the breathtaking floral arrangements on our wedding day, December 16, 2023. Daniela --- your creativity and attention to detail truly brought our vision to life, and we were overwhelmed by the beauty that surrounded us. Your dedication and talent made our special day even more magical. Thank you from the bottom of our hearts for making our wedding day absolutely unforgettable.

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Claudia Marsili

Working with Daniela at Wild Theory Floral for our wedding was such an amazing experience! From planning and designing, to samples and the final product, every step along the way was seamless and organized! Daniela was kind, organized, and had an amazing eye for detail! She made our wedding absolutely stunning and I could not be more happy with both my bouquet and those of my bridesmaids! Thank you Daniela!

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Victoria S

Daniela and her team are absolutely phenomenal!! She made my dream wedding bouquet come to life and matching bridesmaid bouquets. She was great to work with, listened to my vision and colours, and really came up with ART. I would recommend her in a heartbeat!

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Ashley Smargiassi

We had the pleasure of working with Wild Theory Floral & Event Design for my mother-in-law's 60th birthday, and they absolutely exceeded my expectations! The flower arrangements were stunning—everything I envisioned and more. The colours were vibrant and perfectly complimented the event, creating such a beautiful atmosphere. The team was incredibly professional, creative, and easy to work with throughout the entire process. I couldn’t have asked for a better experience. Highly recommend them! Thank you again🤍

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Melissa Rotundo

Wild Theory made all my floral wedding dreams come true! Daniela is an exceptional florist with several years of experience. She is honest and knowledgeable. Our experience with Daniela was nothing but lovely. I would recommend her services to any bride. We walked into the venue in absolute awe. We received an abundance of compliments on our wedding floral arrangements as well. I absolutely loved my bouquet and would like to note that it lasted one entire week in a vase! Thank you Wild Theory for a wonderful experience.

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S. Mediati

There isn’t another word I could give this most creative designer! We have a long line of friends and family which have used Daniela over the years and she has always made the most amazing floral designs! We always say that “Daniela will take your ideas and explode them into something 100% more beautiful than you can ever imagine!” Not only is she great at her design skills but she’s also a warm, caring and very attentive professional and we thank her for all the hard work she has done to make our day extremely beautiful!!! You will never go wrong with hiring Wild Theory / D & D Floral Designs for your special day!!!

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Natasha Carpino

Daniela was amazing to work with! She helped so much when creating the vision of our wedding. We got so many compliments on our flowers and my bouquet! Would recommend to anyone planning their wedding, 10/10.

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D. Vanelli

Daniela is the most amazing creative person around…. my flowers were stunning and there was flowers everywhere…. and she had so many creative ideas that blew my mind…. she had an idea to have 3 different centrepieces and WOW!! .. it looked amazing … and she is the orchid queen… my bouquet was all orchids and had some beautiful bling in it…. and my theme was eggplant and champagne and she was able to rock it out with amazing centre-pieces and had bling everywhere she could put it. I believe that without Daniela my wedding would not have stood out the way it did… she was amazing to work with and I look forward to working with her in the future for other events.

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Dominic Ruso

Wild Theory made my daughters day spectacular. My daughter had a vision and Daniella and team made it come to life. Daniela you designed and made the room magical. We have done all three of our daughters weddings and each and everyone were spectacular.

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Michael Puopolo

We used Wild Theory for flower arrangements for our wedding and we could not be happier. The ceremony and reception space were beautiful, and everyone loved the centerpieces. The bridal party bouquets and boutonnieres were also lovely. Wild Theory was very easy to work with and patiently assisted us in all aspects of the design and decision-making process.

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Sierra & Peter

Daniela was a pleasure to work with. The center pieces and bouquet she did for my wedding were stunning and just gave the room a whole new level of elegance. Her studio is beautiful as well. She is truly a floral artist. Thank you!

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Jessica

Daniela provided flowers for my wedding on June 16, 2018. The entire planning process, Daniela was polite and professional. Her love for her job was evident through every moment of planning. She is creative and thoughtful, and her floral designs are impeccable. I cannot say enough great things about her work. She was attentive and listened to what we wanted, while still giving input and helping create our vision. She was also honest about cost (which was very affordable), and let us know if she felt something was important or not. Overall, we are VERY PLEASED with D & D Floral Designs / Wild Theory and HIGHLY recommend them to anyone looking for a florist.

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M. Bianchi

Where do I even start? Daniela was such an incredible vendor to work with. In our first few meetings, she sat quietly and took notes as I talked my head off about all the different ideas I had (without any clear vision, colour scheme, etc.). I remember leaving the first appointment worried that maybe she wouldn’t “get” what I was picturing in my head. A few months later, I showed up to my trial and the flowers were EXACTLY what I wanted. From the types of flowers, to the vases, to the way they were arranged, it’s as if she took my favourite components from my Pinterest board and created one amazing arrangement. Beyond her amazing artistry, Daniela was also quick to respond to all of my panic-induced e-mails and calls. She was so fantastic to work with, and I will not hesitate to recommend her to any of my friends and family. Thank you so much Daniela! xo

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Christina Serino

Daniela was truly the most amazing vendor to deal with for my wedding. When I walked into the venue and saw everything she did for my wedding I was speechless.. it was absolutely BEAUTIFUL! Daniela always went above and beyond to make sure I had every type of flower I wanted and that I was always happy. Having to change to a smaller wedding, Daniela suggested a wrapping station for the end of the night which all our guests LOVED! It was such a nice touch that I would of never thought of without Daniela. Daniela really connects with her clients - she would send me sneak peak pictures before which was so nice and exciting for me as a bride!! I will be using Daniela and her team for every event in the future! They are the BEST!! Thank you again for everything! 🤍

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Alex Scaliri

We’re so happy we chose Wild theory for our wedding! Daniela was so wonderful to work with, so professional, and truly brought our vision to life. The flowers were absolutely beautiful, from the bouquets to the centrepieces, everything looked perfect and tied our whole day together. Everything was delivered and set up smoothly, which made the day stress-free for us. We’re so grateful for their hard work and would highly recommend them to anyone planning a wedding.

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Julia Sarra

I have just had my December 2025 wedding with Daniela and her team, in addition to my August 2025 bridal shower, and I am truly more than impressed and grateful for the beautiful florals and decor! From the moment I met with Daniela she was kind, graceful and helpful! She completely understood my vision and I trusted her completely, to bring it to life. Her organizational skills make you feel completely taken care of, and she made sure every detail was perfect. Thank you so much, Wild Theory, for making our day even more magical, I look forward to working together in the future!

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Monica Carnicelli

We can't recommend Wild Theory enough! Daniela was so wonderful to work with - obviously created beautiful florals, but she was also patient when we made numerous revisions and provided expert input/ideas to help us flip the room from Hindu ceremony to evening decor all in one day! Daniela not only delivered my bouquet in the morning (1.5 hours from venue), she was on site to ensure everything was set up perfectly and there again at the end of the night to tear down. Thanks for everything Daniela!!

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Rachel

Daniela is honestly the best! We were so grateful for her advice and flexibility throughout our entire wedding planning experience. Her attention to detail, and her kind soul is what sets her apart from other companies in the area. She is not just another burnt out wedding vendor, you can tell she loves what she does! I highly recommend going with Wild theory for any of your events.

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Testimonials

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