Frequently Asked Questions
A guide to our creative journey—from initial vision to the final installation.
The Wild Theory Difference
Wild Theory Floral is defined by an art-driven approach to custom design. We redefine modern elegance through meticulous detail and an uncompromising aesthetic.
Services & Event Production
Explore our range of offerings, from bespoke floral designs and custom packages to additional event décor and rentals. We provide full-service execution, meaning our team handles all the day-of setup and teardown so you can simply enjoy the event.
The Creative Process
Discover what it’s like to work with us from concept to execution. We embrace the organic nature of our medium, ensuring that if a specific bloom is suddenly out of season, the integrity and aesthetic of your vision are flawlessly maintained with premium alternatives.
Booking & Consultations
Whether you are planning an intimate gathering or a large-scale wedding, find out how far in advance you should reach out and how to book a personalized consultation to start bringing your vision to life.
FAQ
Services
We provide full-service floral and event design for weddings, bridal showers, and specialized celebrations across the Greater Toronto Area and beyond. This encompasses everything from personal florals (bouquets, boutonnieres) to intimate tablescapes and grand-scale architectural installations.
Location
Our studio is located in Vaughan, Ontario – 131 Whitmore Rd, #10, Vaughan, ON L4L 6E2. (By appointment only).
We proudly serve the Greater Toronto Area (GTA) and surrounding regions. Please contact us if you have any questions about your event location.
When was Wild Theory Floral established?
Wild Theory Floral & Event Design has been creating floral experiences in the Greater Toronto Area since 1998. We originally opened our first design studio under the name D&D Floral Designs Inc., building a foundation of craftsmanship and client-focused service over more than two decades.
The Experience & Process
Step 1: THE CONSULTATION
Your experience begins with a design consultation with Daniela Miceli, Owner and Head Designer of Wild Theory Floral and Event Design. Daniela will take the time to get to know you personally by understanding your vision for your special day.
Step 2: THE PROPOSAL & INITIAL ESTIMATE
After your initial consultation, Daniela will create the initial proposal and estimate for your review.
Step 3: Securing Your Date & Continued Planning
1. To officially book our services and secure your date, we require a signed contract and a deposit. Once finalized, we will move forward with several follow-up consultations to refine every detail of your floral or event design.
2. Once your date is secured with a signed contract and deposit, we begin the deep-dive planning phase. We will schedule a series of follow-up consultations to ensure your vision is perfectly translated into our final design.
3. We officially reserve your date upon receipt of a signed contract and deposit. From there, we’ll transition into the heart of the creative process with dedicated follow-up consultations to finalize your event’s aesthetic.
Step 4: THE DAY OF YOUR EVENT
The Wild Theory Floral and Event Design team will seamlessly complete the setup of your flowers
Booking A Consultation
Simply visit our website and fill out the appointment booking form, or contact us directly at hello@wildtheoryfloral.com or 905-265-8668. We’ll reach out to schedule your consultation and discuss your event details.
Do I need to have my entire vision figured out before we meet?
Not at all. Your initial consultation with Owner and Head Designer Daniela is a collaborative discovery session. Whether you have a highly curated mood board or just a feeling you want to capture, we will work together to refine your aesthetic, discuss your desired blooms, and establish a cohesive design theory for your event.
Do you offer consultations for all event types?
Yes — we welcome inquiries for weddings, bridal showers, corporate functions, galas, baptisms, and more. Consultations help us understand your style, budget, and vision to create something truly unique.
What sets your floral designs apart in the industry?
We prioritize personalized, innovative craftsmanship tailored to each client’s vision. Our approach has been featured in several national wedding publications and recognized within the industry.
Do you offer rentals or additional event décor?
Yes, we provide floral rentals and event design elements to complement your floral arrangements and bring your full vision to life. If furniture or additional table accessories are desired, we can source them through our preferred vendors.
How far in advance should I contact you?
We recommend reaching out as early as possible — ideally 9–12 months for weddings and large events — to secure your date and allow ample time for design planning. Shorter timelines are possible depending on availability.
What happens if a specific flower I want isn't in season?
Nature is beautifully unpredictable. While we always strive to source your specific requests, our design philosophy allows us to pivot to premium, “designer’s choice” alternatives if a certain bloom isn’t up to our standard. We prioritize the overall mood, color palette, and texture of your design above all else.
Do you offer packages, or is everything custom?
Every event we design is entirely bespoke. We do not offer rigid packages because no two venues, client visions, or seasonal flower availabilities are exactly alike. Your proposal will be custom-tailored to your specific aesthetic, guest count, and logistical needs.
Do you handle the setup and teardown on the day of the event?
Absolutely. Our full-service experience means you do not lift a finger on your event day. Our team handles the complete, complex installation of all floral elements. At the end of the night, we return for a full teardown, ensuring the venue is cleared and your experience remains entirely worry-free.
Will you travel outside of the Greater Toronto Area?
While we have been proudly designing events in the GTA since 1998, we are available for travel. If your event takes place outside of our standard service area, travel and accommodation fees will be factored into your custom proposal. Please contact us to discuss.
Do you have a minimum budget requirement?
No minimum budget required. We’re happy to work with projects of all sizes. Feel free to reach out with your needs, and we’ll discuss how we can best support you.
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What Kind of bride Are You?
Take our fun quiz to discover your personal wedding style – whether you’re Classic, Romantic, Whimsical or Modern. Your result can help spark inspiration and guide the look and feel of your big day, from florals and decor to the overall atmosphere you want to create!
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